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Who built this & why
Effortless Swimming

The Water Doesn't Fight Swimmers Who Listen

Join 6,200+ swimmers who stopped guessing and started improving. Structured technique coaching from Australia's National Masters Coach of the Year, delivered on your schedule.

Swimmer doing freestyle in a lap pool
6,200+
Swimmers Coached
32M+
YouTube Views
17+
Years Coaching
750K+
Podcast Downloads

Imagine Finishing a Swim and Wanting to Keep Going

You push off the wall, and for once your stroke feels quiet. No thrashing, no gasping. Just your hand entering the water clean, your body rotating on rhythm, and that glide you keep reading about actually showing up. You check the clock. Faster. With less effort. The swimmers in the next lane notice.

Swim coach working with an adult swimmer on pool deck
Underwater view of freestyle technique

You Can't Fix What You Can't See

Sound familiar?

  • You have watched 50 technique videos. Your stroke hasn't changed.
  • You get gassed after 400m and you know it's not a fitness problem.
  • Breathing feels fine in drills. Then everything collapses in full stroke.
  • Kids half your age glide past you without trying.
  • You have been swimming the same speed for months.

The problem is not effort. It is the 3 things you cannot see from inside the water. That is what coaching fixes.

Brenton Ford, swim coach and founder of Effortless Swimming

Meet Your Coach: Brenton Ford

Australia's National Masters Coach of the Year, 2012

Brenton has spent 17+ years coaching adult swimmers who got stuck. Not kids. Not Olympic hopefuls. Regular adults who love swimming and want to get better at it.

He has worked with over 6,200 swimmers. His YouTube channel has 32 million views because he explains technique in a way that actually clicks. He spots the one thing in your stroke that's costing you speed, tells you what to fix, and shows you exactly how.

This membership is everything he knows, organized into a system you can follow at your own pace.

What's Inside the Membership

Six parts of the membership that work together. Each one tackles a different reason swimmers plateau.

Underwater camera recording freestyle stroke for video analysis

01 / Video Analysis

See What You Can't Feel

The single highest-impact feature in the membership.

  • Film your stroke, upload it, and Brenton reviews your footage personally
  • Get the 2-3 corrections that will make the biggest difference
  • No guessing, no generic advice, just what YOUR stroke needs
Swim coach demonstrating freestyle arm technique to student at poolside

02 / Structured Courses

Follow a Path, Not a Playlist

Progressive programs that build on each other.

  • The 8-Week Faster Freestyle course
  • Triathlon-specific swim plans
  • Functional movement programs for swimmers
  • You always know what to do next
Adult swimmer doing freestyle laps in indoor pool

03 / 144+ Workouts

Every Distance. Every Level.

Built for real adults who train 2-4 times per week, not 10.

  • Sprint sets, endurance sessions, open water prep
  • Drill-focused technique days
  • Scaled for beginners through advanced masters swimmers
Swim coach leading live Q&A session with adult swimmers at pool wall

04 / Live Q&A

Ask Brenton Directly

Office hours with a national champion coach.

  • Monthly live sessions where members submit questions
  • Real-time stroke analysis and technique feedback
  • Archived for replay if you miss a session
Swimmer performing kickboard drill in pool lane

05 / Drill Library

The Right Drill for Your Problem

Searchable, organized by fault correction.

  • Dropping your elbow? Here are 3 drills.
  • Crossing over? Here are 2.
  • Each one shows the fault AND the fix
Group of adult swimmers chatting together in pool after practice

06 / Community

Swimmers Who Get It

Adult swimmers at every level, in one place.

  • Private group for sharing victories and getting feedback
  • Stay accountable with people who understand
  • No egos, no elite gatekeeping

3 Free Bonuses When You Join

Three resources built specifically for adult swimmers. Yours the moment you sign up.

These are example free bonuses meant to increase conversion rates on the main offer. This has been the difference between 1x breakeven and 4x return for my clients.
FREE Bonus The Breathing Blueprint guide

Bonus 1

The Breathing Blueprint

A 5-day progressive breathing protocol for swimmers who panic when they turn to breathe. Day 1 starts in shallow water with face-down floating. Day 5 has you bilateral breathing on 50m repeats.

PDF Guide + 5-Part Video Series
FREE Bonus Open Water Confidence course

Bonus 2

Swim Like You're 20 Again: Open Water Confidence

For swimmers comfortable in the pool but nervous about open water. Covers sighting, drafting, handling waves, and managing panic in deep water. Built for triathletes moving from pool comfort to race day.

4-Part Video Course + Printable Checklists
FREE Bonus Dryland Warm-Up guide

Bonus 3

The 10-Minute Dryland Warm-Up for Swimmers Over 40

Shoulder mobility, thoracic rotation, and ankle flexibility drills for bodies that sit at desks all day. Prevents the #1 masters swimming injury and improves your catch position.

Printable Pool-Deck PDF + Follow-Along Video

That was a small preview of a potential redesign of your membership page, based on another page I built that currently generates $4 for every dollar spent.

Here's who built it, and why.

Vincent Nguyen

Vincent Nguyen, Growth Ninja

Full-Service Paid Growth for Founder-Led Brands

I run Facebook and Instagram ads for founder-led education businesses.

My clients are people like you: creators and educators who have built real audiences through years of hard work, great content, and word of mouth. They come to me when they are ready to pour fuel on what is already working.

I'm selective. The business has to genuinely help people, the customers have to love it, and I have to feel proud if someone found out I was behind the ads. Effortless Swimming checks every box.

Since January 2026

Not hypothetical. Not from three years ago. These happened in the last few months.

New York Times Bestseller. Got a client onto the New York Times bestseller list. He had been chasing that goal on his own for over a decade. I built the campaign that finally got him there.

New York Times Bestseller

$1M in 11 Days. Generated nearly $1,000,000 in revenue through Facebook ads alone for a single client, in just 11 days. Same client, same product. Better strategy, better creative, better pages.

$977,607 in sales from Jan 1-12, 2026

Sold Out a Live Event, Pro Bono. Ran a volunteer campaign for a live event. Sold out every seat at 3x ROAS. I did it for free because I believed in the event.

ROAS results and client testimonial for sold-out live event

Brought a Dead Funnel Back to 4x ROAS. A client's ads had completely stopped working for months. I built a new offer and rewrote the sales page from scratch. Now profitably running at 4x return to cold traffic.

Sales page rebuild with 4.50x ROAS
11+
Years Running Ads
Full-time, not a side gig
5+ yrs
Avg. Client Retention
Longest partnership: 2017. People stay because the math works.

How I Work

100% Performance-Based. Since January 2015.

I don't charge if it's not profitable. That's not a tagline. It's been the deal for over eleven years.

You Cover the Ad Spend. I Earn My Keep.

I take a percentage of the growth I bring in, only after the math works. After ad spend. After your expenses. After my fee. If it's not profitable after everything is accounted for, where you make more than I do, I don't charge. That's why I only take on clients I'm confident I can deliver for. I never spend just to spend.

Full-Service. Not Just Ads.

Facebook ads management is the core, but I also build the landing pages, create the ad visuals, and develop new bonuses designed to lift conversion rates on both the ads and the offer. Everything on this pitch page, the design, the copy, the bonus kit, is the kind of work I do for every client.

You Keep Everything. No Strings.

Every page, bonus, and creative asset I build is yours. Use it for organic traffic, email campaigns, wherever. No exclusivity clauses, no extra percentages. If something I made helps your audience through a channel I'm not running, that's a win.

Sample Creative

This Is What Your Ads Would Look Like

This is one concept. I have three prepared, each targeting a different emotional entry point.

ES
Effortless Swimming
Sponsored
You have watched 50 swimming technique videos. Your stroke hasn't changed. That is not a discipline problem. It is a feedback problem. You can't see your own stroke from inside the water. Brenton Ford (Australian National Masters Coach of the Year) reviews YOUR footage and tells you the 2-3 corrections that will actually move the needle. 6,200+ swimmers. 32 million YouTube views. 17 years of coaching adults who started exactly where you are. Try it risk-free.
Open water freestyle swimming

Let's Talk About Growing Effortless Swimming

No pitch decks. No high-pressure calls.

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